Boom Supersonic - Branding (2024 - 2025)
I worked with the Boom team to write the homepage for before, during, and after reaching the historic supersonic milestone of Mach 1.11 speed — followed by product positioning and lead messaging for XB-1 (demonstrator jet) and Overture (commercial aircraft).
mach 1.11.
homepage: before.
homepage: countdown.
homepage: milestone.
on january 28, 2025, boom made history as the first-ever american-made aircraft to fly supersonic.
homepage:
after.
positioning:
XB-1.
positioning: overture.
the supersonic future.