Chime - Editorial Director (2019 - 2022)
I was Chime’s first-ever writer, then Editorial Director. We built the brand with Pentagram, then did some (super) cool things.
21 savage x chime.
what i did: helped launch an epic campaign with 21 savage - including $100,000 in scholarships, financial literacy courses, and a video series with super-short money tips.
chime in for changemakers.
what i did: editorial for the changemakers campaign - giving $10,000 to people helping their communities all over the US. the first winner was chef claudy pierre. check out his pretty-pretty popular youtube spot below.
This video got over 2.5 million views
a whole new look and feel.
what i did: developed the chime brand guide then rewrote their website with a fun, simple voice. (this was my first project with them)
