Specialized - Global Editorial / Branding (2020 - 2022)
After many years at Tesla, electric bikes was but a dreaaam.
so light, it’s like flying.
what i did: wrote the full web story to launch a shiny new e-bike, called the turbo vado SL.
it’s the lightest e-bike ever made and, as you can see, i had a lot of fun announcing that to the world.
a badass bike, for kids.
what i did: launch the first kids bike made out of carbon.
my work here included a product page, photo essay, press kit, and plenty of emails.
Extremely Fun Fact: I also helped build their fun subbrand @globe.
