Specialized - Global Editorial / Branding (2020 - Present)
After many years at Tesla, writing about electric bikes has been but a dreaaam.
so light, it’s like flying.
what i did: wrote the full web story to launch a shiny new e-bike, called the turbo vado SL.
it’s the lightest e-bike ever made and, as you can see, i had a lot of fun announcing that to the world.
a badass bike, for kids.
what i did: launch the first kids bike made out of carbon.
my work here included a product page, photo essay, press kit, and plenty of emails.
a brand-new brand, called globe.
i helped build a sub-brand of specialized called globe. it’s out of stealth mode, but not fully in the light quite yet.
take a look at their instagram for the vibez, practice patience, or check back here later, mister.